To develop comfortable casual clothes for the fans of the SKA hockey club. The new collection was supposed to combine minimalistic design with the hint of patriotism, to combine fashion trends with comfort. To help the fans of the hockey club to express their support and to look stylish and confident.
Since it is was our first project with SKA, the basis of the collection were basic elements of daily clothing: T-shirts. polos, hoodies – everything that is most demanded among fans.
The collection was designed for males aged 25 to 45 as they are the most proactive supporters of the team. Every line of collection includes clothing for kids.
On the basis of the approved sketches designers and engineers have developed unique patterns, defined the properties of materials and the sequence of the sewing techniques which are to be used. Ready-made samples were checked for compliance with the proportions and the declared quality and usability.
While preparing the sketches we used the images of SKA that were already familiar to the fans. Yet they were to be implemented in a new way: from one hand, it was necessary to step aside from the traditional sports symbols, from the other hand – not to deprive the collection of emotional component.