ru
SKA

Professional hockey club from Saint-Petersburg

Goal

To develop comfortable casual clothes for the fans of the SKA hockey club. The new collection was supposed to combine minimalistic design with the hint of patriotism, to combine fashion trends with comfort. To help the fans of the hockey club to express their support and to look stylish and confident.

Solution

Since it is was our first project with SKA, the basis of the collection were basic elements of daily clothing: T-shirts. polos, hoodies – everything that is most demanded among fans.

Audience

The collection was designed for males aged 25 to 45 as they are the most proactive supporters of the team. Every line of collection includes clothing for kids.

Samples preparing

On the basis of the approved sketches designers and engineers have developed unique patterns, defined the properties of materials and the sequence of the sewing techniques which are to be used. Ready-made samples were checked for compliance with the proportions and the declared quality and usability.

Design

While preparing the sketches we used the images of SKA that were already familiar to the fans. Yet they were to be implemented in a new way: from one hand, it was necessary to step aside from the traditional sports symbols, from the other hand – not to deprive the collection of emotional component.

SKA symbolics

Thanks to the permanent cooperation with marketing department of SKA club, we've managed to create 3 collections of clothing.

Cartoons characters

Due to the permanent cooperation with marketing department of SKA club, we've managed to create 3 collections of clothing

The team captain logo

Due to the permanent cooperation with marketing department of SKA club, we've managed to create 3 collections of clothing

Quality

The collection is intended for the daily wear in the city, so the quality of material corresponds to the level of durability. Even after long usage and several washes the products do not lose their shape and features which was proven by the test results.

The unity of images

The are developed 3 collections of clothing, each of which represents the unity...Unity of images and style, colour solutions and basic constructions. The fan can easily combine various elements of clothing and they will perfectly complement the image.

Our victory

The collection is interesting and modern. The clothing is made in the traditional colors of SKA using original patterns and prints. It can be worn to support the team, and on a daily basis.

100%
Quality guarantee
20%
of collection sold within one month after the presentation
40%
of visitors wear collection regularly
«Despite the ``SPORTCONCEPT`` is a young company on the market, it has already proved itself as a reliable partner»
Olga Romanenko
Head of Marketing and Promotion Department, Head of Sales Department of SKA Hockey Club