Sports marketing agency SPORTCONCEPT takes part in Russia’s only specialized exhibition concerning licensing –  Licensing World Russia.

From February 28 to March 2, 2017 the International exhibition “Licensing World Russia” gathers the leading players in the Russian and international licensing market.  Licensing World Russia is the Russia’s only specilized exhibition, dedicated to the topic of licensing. All key companies occupied in this sphere in Russia participate in this great event: licensors, licensing agencies and licensees from Russia and other countries!

During the exhibition representatives of our company will share their experience in licennsing such brands as the “Red Machine”, HC SKA and Russian Ice Hockey Federation.

On the 1st of March  the Head of licensing department of SPORTCONCEPT Olga Kritskaya will perform in discussion block with her report “Licensing of hockey: where to start and what to strive for”. Olga will talk about history of licensing, hockey popularity and co-branding of sports and animation. Also, it will be touched the subject of further development of licensing program in Russia and the role of the company in this process.

For more information check www.licensingworld.ru

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