‘SPORTCONCEPT’ provided the fans with an excellent opportunity to support the Russian team on the ‘First Channel Cup’ in a more energetic and proactive way. During the matches of the tournament which took place from the 17th to the 20th of December 2015 we organized points of sale of the brand attributes with the national team’s brand marks.

Scarves, T-shirts, caps, souvenirs — we provided everything that could cheer our players. Concept and design of the products were worked out by the ‘SPORTCONCEPT’ team.

This collection was available for purchase only at the ‘VTB Arena’ and only on the days of the matches. There were both the store with souvenir attributes and points of sale on the arena including the VIP-sector.

Many stars of the Russian show business who came to support our team loved the attributes.

two attendance records were set on the ‘First Channel Cup’. 64170 fans came to the six matches of the tournament, including The Czech Republic-Finland game.

One more record concerns the number of the viewers present at the games without the participation of Russian national team. 11590 hockey fans came for 2 matches in Moscow. That is twice higher than the average attendance of the ‘second’ matches of the Euro Hockey Tour.

On the “First Channel Cup” it has been set just two attendance records. For all six matches of the tournament, including The Czech Republic-Finland game, 64170 of fans came.

One more record – the number of spectators at the games without the participation of Russian national team. In Moscow for 2 matches 11590 hockey fans came. That is twice higher than the average attendance of the “second” matches all Euro Hockey Tour.